Brooks Brothers Touts Supima in Spring Campaign
Brooks Brothers is devoting the biggest part of its spring-summer marketing budget ever — 50 percent — to one of its strongest suits: Supima cotton clothing.
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Brooks Brothers is devoting the biggest part of its spring-summer marketing budget ever — 50 percent — to one of its strongest suits: Supima cotton clothing.
The one-off show will take place April 1.
The custom suit has gone mass.
Firm cites recession, heavy competitive pressures for decision.
J.P. Morgan Equity Research has outlined a scenario for what a potential Phillips-Van Heusen Corp. acquisition of Tommy Hilfiger would mean.
Forrester study sees clothing, accessories and footwear becoming clear e-commerce leaders.
Target Corp. said it will expand its successful Shaun White 4 Target collection by adding shoes.
Jos. A. Bank Clothiers through March 28 will refund the price of a suit or sport coat if the purchaser loses his job — and allow him to keep the garment.
Saks Fifth Avenue conducts an Internet search for the country’s best dads.
Perry Ellis International has inked an agreement with Sears Holdings Corp. to distribute a men’s collection of golf apparel under the Top-Flite brand.
Models include Kellan Lutz of “Twilight.”
Man Up, a new indie men’s wear and lifestyle marketplace in the Golden Gate City, is going to pop up again later this year.
Seven for All Manking president leaving post to become president of Columbia Sportswear subsidiary and Montrail footwear business.
Stores post best same-store sales results in more than two years.
Investor group that purchased Halston in 2007 will launch two men’s lines as part of its continuing bid to revitalize the iconic brand.
Macy’s has snagged another exclusive.
Contemporary outerwear brand Söia & Kyo will launch its first men’s collection this fall.
Ermenegildo Zegna is teaming with Milanese fashion school Istituto Marangoni to introduce a master’s degree in men’s wear.
Gap Inc. posted a fourth-quarter earnings increase of 45 percent, and plans to expand into Italy and China.
At MAGIC, Project, MRket, Capsule and ENK Vegas, the mood was definitely lighter among men’s wear buyers shopping the trade shows.
Capsule was bigger than ever this season — hosting 175 brands in a 75,000-square-foot ballroom at The Venetian.
Men’s wear designers wrapped up London Fashion Week with a strong showing of military-inspired looks and piles of knitwear, some bright with a punk edge.
At least one segment of the market is benefiting from the recession — the off-price sector.
Denim and contemporary brands predominated at ENK Vegas, which was staged in adjoining ballrooms of the Bellagio hotel.
The Pool Trade show featured new additions to its men’s wear roster.