BoF Daily Digest | Yuan fears, Google vs LVMH Round 2, Shoes the new ‘it’ bag, Digital marketing costs, Stella for Team GB

July 14th, 2010 by admin


China’s textile firms may face bankruptcy on yuan appreciation (Xinhuanet)
“Half of China’s textile firms may risk going bankrupt if the value of the Chinese currency yuan rises 5 percent against the U.S. dollar given the industry’s thin profit margins.”
French Court Kicks Google/LVMH Case Back To Appeals (WSJ)
“The French Supreme Court Tuesday referred a previous ruling [...]

Adidas Fresh Escape ~ new fragrance

June 7th, 2010 by admin


Adidas Fresh Escape perfume

Adidas will launch Fresh Escape, a new fragrance for “young and active” women, in July.

The fresh fruity scent was developed by perfumer Olivier Pescheux

BoF Daily Digest | Adidas profit drops, H&M plans stock split, Tesco’s recycled duds, Lacroix licenses comeback, Fashion and feminism

March 3rd, 2010 by admin


Adidas Net Profit Drops 65 percent (WSJ)
“Adidas reported a sharper-than-expected 65% fall in quarterly net profit Wednesday, but said it expects a rise in 2010 sales and earnings.”
H&M plans two-for-one stock split (Reuters)
“The world’s third largest fashion chain by sales said on Wednesday its board would propose the split at its annual shareholders’ meeting on [...]

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