The long version of the new Bleu de Chanel commercial, featuring French actor Gaspard Ulliel directed by Martin Scorsese. You can find several “behind the scenes” videos at the Chanel channel at YouTube.
The music is She Said Yeah, originally by Larry Williams, covered here by the Rolling Stones.
Below the jump, Gaspard Ulliel (briefly) interviews Chanel house perfumer Jacques Polge (in French with English subtitles).
French actor Gaspard Ulliel in a promo for the new Bleu de Chanel, directed by Martin Scorsese.
The music is She Said Yeah, originally by Larry Williams, covered here by the Rolling Stones.
After finishing In Search of Lost Time, I spent several weeks reading nothing but my old children’s books and fashion and travel magazines. Sometimes, following days of eating rich and spicy foods, all I crave is a sliced cucumber or tomato drizzled with rice vinegar. As hot weather arrives, I like to pour on Eaux de Cologne and let their sparkly, invigorating notes “cleanse” my sense of smell of its winter residue of incense, amber, vanilla and leather perfumes.
We all (most of us) like, and need, variety in our lives — and in our rotation of perfumes. I could never wear only “natural” fragrances or rely on one perfume house for my perfume ‘needs’. I can’t stick with one genre of scent: say, vetivers, ambers or chypres. BUT: I didn’t think my need for change would ever take me into the blue-bleu world of marine-sport fragrances….
Bleu de Chanel is Chanel’s “first major male fragrance since 2004’s Allure Homme Sport and its first men’s master brand since 1990’s Egoïste.”* Even though Bleu de Chanel is not geared to a particular demographic/age-group, Chanel hopes this fragrance will broaden its appeal with young men. Bleu de Chanel was created by Chanel’s in-house perfumer Jacques Polge and it contains notes of citrus (bergamot, lemon, grapefruit), “deep blue sea” accord, peppermint, pink pepper, nutmeg, ginger, jasmine, cedar, vetiver, patchouli, labdanum and frankincense…
NEW YORK, United States — Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications initiatives like interactive advertising campaigns, fashion films and live-streamed runway shows. Integrating digital technology into the core product offering remains a largely unexploited area of opportunity. Here, fashion companies [...]
To me, perfume has a texture. Some fragrances wear like silk velvet, others like a practical gabardine, and still others — unfortunately — like double knit polyester. In summer, I want to wear perfume that feels like chiffon, linen, the fabric of a well-worn tee shirt, or even nothing at all. Here are the 10 fragrances I’ll be probably be wearing most this summer:
When it’s sizzling out, when lifting the bedroom window feels like opening the door of a convection oven, I want perfume that is crisp, cooling, and effortless. In short, I want perfume that wears like linen.
Christian Dior Eau Fraiche is a perfect linen-like fragrance. I have a bottle more than 40 years old that still sparkles and still has the warm chic of real oakmoss. I can wear it to work, after a bath, or while enjoying a gin and tonic at the neighborhood bar and feel fresh and even elegant, if I have to be.
Annick Goutal Folavril is another good linen substitute…
As I think more about the fall collections, and read some of the comments on the blog, a few points stand out.
Chanel’s red satin dress. Other looks include embroidered dresses in an amazing range of tapestry patterns.
View of the lion in the center of the Chanel couture – which is about to start in the Grand Palais. Big enough?
One of the people who made the biggest impact on my early life was my maternal grandfather. After a hardscrabble childhood in Glasgow, he immigrated to Canada as a young man with his parents and sister to train as a draftsman and parts engineer. An aptitude for the work and for study in general made him a success within a few years and he was soon able to provide his family with the sort of respectable, cozy comforts that they had always aspired to in their homeland.
People of his generation and background approvingly described him as “a careful man” — a certain sort of sober fussiness being viewed at that time as one of the proudest and most patriotic of Scottish virtues — and he was as meticulous and discerning about his pleasures as he was about everything else. Our own, less kind era might hang the label of “OCD” on his morning hygiene and dressing routines, his fastidious care of such household objects as clocks, vinyl records or decorative biscuit tins, or his use of a level to straighten all the picture frames in the house once a week.
Despite his enjoyment of many small, bourgeois luxuries, I am proud to say he was an optimistic, open-minded and politically progressive man for his day and one of the most enduring, if frivolous, symptoms of his faith in the goodness and intelligence of all human beings was his insistence on ordering a very specific gin martini (very dry, one olive, glass frozen) wherever we went…
Chanel will launch Bleu de Chanel, a new fragrance for men, in late summer. The name is taken from a Chanel fragrance of the 1930s. The advertising will feature French actor Gaspard Ulliel directed by Martin Scorsese…
Triple-milled soaps from Lucia, in Cherry Tomato & Basil (above right) or Wild Ginger & Fresh Figs (above left). $11 each at BurkeDecor…
Cannes is a metaphor for glamour. What, then, is the combination of the film festival, the Grand Prix of Monaco, and the Chanel cruise show at St.-Tropez, all taking place this week on that rich, narrow, traffic-clogged strip of the French Riviera? An out-of-body experience?
Discount Store Is New York Beachhead for Nordstrom (NY Times)
“After more than a century, Nordstrom, the upscale department store chain from Seattle, will make its Manhattan debut… But don’t expect $4,000 dresses. Expect 25,000 pairs of discounted shoes, and an automated checkout line more at home in a supermarket than a purveyor of luxury goods.”
Jane [...]
Behind the scenes at the photo shoot for Chanel Chance Eau Tendre, with model Sigrid Agren and photographer Jean-Paul Goude. In French with English subtitles.
A trailer for an Arthaus documentary on Coco Chanel. Includes wonderful footage of Ms. Chanel talking about the importance of perfume.
Introducing CHANCE EAU TENDRE Eau de Toilette by CHANEL.
A new facet of CHANCE is born — the third generation of the CHANCE Fragrance family. CHANEL Master Perfumer Jacques Polge has created a new fragrance constellation that is a whirlwind of tender and vibrant notes. This incarnation of the decidedly youthful scent reveals itself to be [...]
Yesterday was a pretty interesting and confusing day. First, there was the Celine show, where Phoebe Philo’s slim, terse coats with high necks and off-center buttons caught my attention.
In early April, Chanel will launch Chance Eau Tendre, a new flanker to 2002’s Chance fragrance for women (and see also: Chance Eau Fraîche).
Pure olfactory poetry, a reminder of how rare…
What’s a Dress Worth? (NY Magazine)
“The online retailer Gilt Groupe offers a great deal: Buy designer clothes at deep discounts. But is it good or bad for fashion?”
Chanel to sell goods online (Marketing)
“Chanel is to begin selling products directly through its website later this year in a landmark decision likely to be followed by rival [...]
Here’s a look at another idea from the spring couture: garments with exceptional three-dimensional texture.
Glistening fabrics gave the spring couture collections in Paris an extra quality of mystery.
Seven & I to Shut Seibu Department Store on Sales (Bloomberg)
“Seven & I Holdings Co., Japan’s largest retailer, will shut a Seibu outlet on Dec. 25, its third department-store closure in two years as demand slumps for clothes and luxury goods… Department store operators Isetan Mitsukoshi Holdings Ltd. and J. Front Retailing Co. have also [...]
What is not in doubt, however, is the talent and taste of Ernest Beaux, nor his temperament which allowed no one the privilege of telling him what to do. His best composition was not No. 5, which has always been cleverly promoted, but rather the magnificent Bois des Iles of which Chanel has never taken [...]
NEW YORK, United States — In recent seasons, while a deep economic downturn has threatened the long-term survival of many magazines, a number of major fashion brands have been creating their own editorial content, and perhaps no brand has done more of this than Chanel. Back in November, Olivier Zahm posted an image of several [...]
In Perfumes: the A-Z Guide, Luca Turin writes that Chanel Coco Mademoiselle was a quickly assembled flanker, and its success surprised Chanel. However, in Women’s Wear Daily1 before Coco Mademoiselle launched, Chanel’s “Vice President of fragrance and internet marketing”2 said Coco Mademoiselle could double Coco’s business. In the same article, “industry insiders” guessed Coco Mademoiselle might earn as much as $15 million its first year.
Maybe Chanel’s statement about doubling Coco’s earnings was merely grandstanding for the press, but Women’s Wear Daily later reported Coco Mademoiselle raked in $21 million that first year.3 It also broke records by winning the FiFi for Prestige Fragrance in all the FiFi countries — the United States, France, Germany, Spain, Italy, and Great Britain — as well as being awarded the European Star of the Year. Coco Mademoiselle has continued to hold its ground. The NPD Group, a market research firm, listed it as the third best selling fragrance in the United States in 2008…