NEW YORK, United States — Fashion brands are finally getting serious about digital media. But so far, their strategies have mostly focused on marketing and communications initiatives like interactive advertising campaigns, fashion films and live-streamed runway shows. Integrating digital technology into the core product offering remains a largely unexploited area of opportunity. Here, fashion companies [...]
LONDON, United Kingdom — Last year, the online fashion community in London was abuzz when Leon Bailey Green and London’s Independent newspaper co-published the ‘Online Fashion 100,’ a list of the most “Inspirational, Interesting, and Influential people in the Online Fashion Industry.”
Today, BoF has the exclusive scoop on a few of the names that will [...]
NEW YORK, United States — Now that most luxury brands have come to accept that the internet is a powerful tool for commerce and that social media provides an opportunity for a new kind of brand engagement, along comes another technological wave that will feed the ongoing digital revolution in fashion — and take it [...]
VICENZA, Italy — Whereas Italy may have initially been slow on its uptake of Fashion 2.0, momentum appears to be building there to embrace digital media in all its forms, but especially fashion film. Indeed, two high profile events focused on moving image in fashion will take place in the month of May alone, bringing [...]
NEW YORK, United States — Catching a rare bit of television last week in between updates on the Icelandic volcano and the first ever televised British Election debate, I stumbled upon an episode of Electric Dreams on the BBC, which takes an average British family from 2010 right back to the 1970’s, stripping away every [...]
LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week.
But there were no signs that the medium was condensing around [...]
NEW YORK, United States — Last Friday, BoF attended “Organizing for Digital and Social Media: Metrics, Structure, Culture,” an event with a long name that turned out to be refreshingly succinct. The half-day session at NYU’s Stern School of Business was hosted by Professor Scott Galloway’s thinktank, LuxuryLab, and attended by brands including Burberry, Gucci [...]
NEW YORK, United States — In recent seasons, fashion brands have learnt to think like publishers, creating original digital content to earn attention and attract fans who will carry their message across the internet. But the reverse is also true: squeezed by shrinking advertising budgets, traditional content creators like magazines are learning to think like [...]
LONDON, United Kingdom — It was billed as the world’s first truly global fashion show, taking place on the penultimate day of London Fashion Week, beamed live in 3D to five global cities, and streamed to the rest of the world via 73 websites, including Vogue, Grazia and CNN, which all picked up the video [...]
NEW YORK , United States — In recent quarters, online sales were the only bright patch in a grim luxury retail landscape. But interestingly, in January of 2009, LVMH-owned eLuxury announced that it would cease e-commerce operations entirely and relaunch as a luxury destination focused completely on content.
Fast-forward one year and the luxury industry still [...]
LONDON, United Kingdom — As the fashion industry continues its march into the digital age, London — always known for its raw creativity and emerging talent — can now add digital innovation to that list.
This is no overnight story. To the contrary, it’s taken ten years for fashion players here to plant seeds which are only beginning to [...]
In our latest CEO Talk, Robert Duffy, longtime business partner of Marc Jacobs, speaks to BoF about the power of Twitter.
NEW YORK, United States — When Robert Duffy posted his first-ever Tweet on 30 January, saying “Welcome Tweeties,” he had no idea what he was getting into. What happened in the weeks that followed is [...]
LONDON, United Kingdom — A veritable firestorm erupted across fashion blogs and twitter streams this week in response to an article that appeared in London’s Independent newspaper over the weekend, highlighting Tavi Gevinson’s front row presence at the Haute Couture shows in Paris.
In a piece entitled “Fluff flies as fashion writers pick a cat fight [...]
NEW YORK, United States — In recent seasons, while a deep economic downturn has threatened the long-term survival of many magazines, a number of major fashion brands have been creating their own editorial content, and perhaps no brand has done more of this than Chanel. Back in November, Olivier Zahm posted an image of several [...]
BERLIN, Germany — A big thank you to PREMIUM and Mary Scherpe of Stil in Berlin for inviting me to join an esteemed panel of German fashion experts — Christoph Amend of Zeit Magazin, Marcus Luft of Gala and Too Posh to Push, and Sven Schoene of PR Agency K-MB — to discuss the future [...]
LONDON, United Kingdom — “Everyone knows that editorial content is going to change,” says Jaime Perlman, Art Director of British Vogue. As web magazines, fashion films and a new generation of bloggers continue to capture the collective imagination of industry insiders and end consumers alike, there’s no doubt that fashion media is embracing digital technology [...]
NEW YORK, United States — The Business of Fashion is pleased to announce our second media partnership with LuxuryLab, following the much talked-about Luxury Lab Innovation Forum held last Autumn.
On January 29th, the New York University-based think tank will hold its first Social Graph Clinic, “a one-day intensive workshop that takes an adroit and sober [...]
LONDON, United Kingdom — It’s that time of year again. With over one million pageviews on BoF in 2009, it’s time to take stock of the year that was in a retrospective of the most popular articles from The Business of Fashion.
Needless to say, 2009 was the year of social media in fashion and our [...]
NEW YORK, United States — First video killed the radio star, now digital video appears poised to kill off the still photographer.
Armed with HD digital video that’s ever-higher in quality, photographers can now shoot moving images with the crispness and clarity of still photos. This raises an interesting dilemma for image-makers across art, fashion and [...]
LONDON, United Kingdom — Last night on X-Factor, one of the most popular shows in British television history, Lady Gaga laid down the digital pop star gauntlet again, dressed in Gareth Pugh’s fantastical creations from Spring/Summer 2007 while performing Bad Romance, the first release from her second album The Fame Monster. The song originally debuted [...]
NEW YORK, United States — Ever since the dynamic and erudite young fashion blogger Tavi appeared at the runway shows in New York this past September, the fashion industry has partaken in a veritable social media orgy. Article after article rightfully declared the 13 year-old blogger and her talented fashion blogger brothers and sisters — [...]
LONDON, United Kingdom — In recent weeks, two major luxury fashion brands have taken the plunge and launched social networks built around their brands and products. It’s not a new idea by any means, and indeed I wrote a piece on this very idea for the Financial Times almost two years ago. But, that doesn’t [...]
NEW YORK, United States — On Friday, BoF attended the LuxuryLab Innovation Forum, a half-day conference hosted by Scott Galloway, associate professor at NYU’s Stern School of Business and founder of LuxuryLab, a think tank that attracted attention earlier this autumn with a report ranking luxury brands by their “Digital IQ.”
Billed as TED for the [...]
LONDON, United Kingdom — For many fashion companies, 2009 was the year the internet arrived. In the face of an unprecedented economic crisis and overwhelming evidence that affluent consumers are highly active online, senior executives across the industry are finally starting to embrace digital media with a new strategic seriousness.
There was no better sign of [...]