
Amouage perfumes have been available in London for several years, via small counters in Harrods and Selfridges. Fab as these stores are, they’re crowded and busy — not the best environment to take in the finer points of what are pretty darn expensive perfumes.
It’s therefore not surprising that Amouage has opened its own standalone boutique, and equally unshocking that the new shop is in the swanky shopping area that Annick Goutal chose for its London flagship.
(There’s a hint of lèse-majesté in the fact that the block housing Amouage is currently shrouded in scaffolding, so that the new shop peeps out between padded poles. It doesn’t make for the best photo-opportunity.)
The shop’s interior, consisting of two spacious rooms, offers a bright and serene environment for appreciating the scents…