BoF Exclusive | A Fly on the Wall at the Dorchester Collection Fashion Prize

July 20th, 2010 by admin


LONDON, United Kingdom — Oh to be a fly on the wall. It’s an expression we hear often, but not until last week, when Bronwyn Cosgrave, chairperson of the Dorchester Collection Fashion Prize invited me to sit in on the confidential judging session, did I get to see what this means in practice. Watching, observing…but [...]

The FashionStake Diaries | Part I: From Idea to Traction with $1000

July 19th, 2010 by admin


Following last week’s Introduction to Crowdfunding, we are pleased to bring you The FashionStake Diaries, a new BoF series providing a behind-the-scenes look at the crucial first months of a crowdfunding fashion startup, seen through the eyes of its founders. NEW YORK, United States — Some say a great business starts with an idea. We [...]

BoF Exclusive | Fashion Film Premiere: Elements by Jamie Morgan for REISS

July 15th, 2010 by admin


LONDON, United Kingdom — Having recognised a missed opportunity online for both commerce and communication, REISS is not wasting any more time in getting on the digital train. The London-based fashion retailer is making big digital moves under the leadership of company founder David Reiss and brand director Andy Rogers.
This evening in London, REISS will [...]

Luxury Lab | China: The Biggest Opportunity for Luxury Brands in a Generation

July 11th, 2010 by admin


NEW YORK, United States — Making economic predictions isn’t easy these days, what with key indicators slumping one day and then bouncing back the next. But even as the global economy keeps market observers and analysts on their toes, there is one thing that everyone seems to agree on: the pre-eminence of the Chinese economy.
Last [...]

The Fashion Trail | A Jil Sander Sorbet and Burberry’s Acoustic Treats

June 22nd, 2010 by admin


MILAN, Italy — This season, BoF dipped its toes a bit deeper into the waters of the Italian men’s fashion scene, starting with Pitti Uomo and moving on to fashion week in Milan. And, as the fashion circus moves on to Paris tomorrow, my fashion fantasies are still lingering on the outstanding presentation by Raf [...]

BoF Live | Burberry Prorsum Menswear S/S 2011 from Milan

June 18th, 2010 by admin


MILAN, Italy — On Saturday, 19 June at 3pm Milan time, 2pm London time and 9am New York time, The Business of Fashion is pleased to bring you the livestream of the Burberry S/S 2011 menswear collection. BoF is one of the selected sites from around the world — and one of only a few [...]

BoF Exclusive | Who Will Be Part of The Online Fashion 100?

June 18th, 2010 by admin


LONDON, United Kingdom — Last year, the online fashion community in London was abuzz when Leon Bailey Green and London’s Independent newspaper co-published the ‘Online Fashion 100,’ a list of the most “Inspirational, Interesting, and Influential people in the Online Fashion Industry.”
Today, BoF has the exclusive scoop on a few of the names that will [...]

Interview with Joseph Velosa, Co-Founder and CEO of Matthew Williamson at FBC

June 17th, 2010 by admin


LONDON, United Kingdom — When Alison Whelan and Courtney Blackman asked whether I’d like to conduct an interview at London’s Fashion Business Club, the first interviewee I suggested was Joseph Velosa, CEO and Co-Founder of Matthew Williamson.
You see, Joseph is one of the unsung heroes in British Fashion and BoF has always been about featuring [...]

BoF Exclusive | Natalie Massenet on the backstory behind Mr Porter

June 10th, 2010 by admin


LONDON, United Kingdom —”I’m more excited about this than anything we’ve ever done,” says Natalie Massenet about the new Mr Porter menswear shopping destination announced to the fashion world today in Women’s Wear Daily.
Just when some might have thought she was on cruise control after Richemont stepped in to acquire the majority of the Net-a-Porter [...]

BoF Fashion Talk | 10 Festival in Vienna: The Shift from Still Image to Moving Image

June 8th, 2010 by admin


VIENNA, Austria — The experience of fashion is radically changing. In times of instant, digitally-fuelled information, the fashion image is no longer confined to the static world of the printed photograph. Today we are confronted with a dramatic new fashion universe, where photography, film, performance, music, art and technology combine to create an infinitely richer [...]

BoF Exclusive | Getting to know Christophe Lemaire, the new Artistic Director of Hermès

June 3rd, 2010 by admin


Last week, Christophe Lemaire was named Artistic Director of Hermès for womenswear, replacing longtime incumbent Jean-Paul Gaultier and catching industry observers everywhere by surprise. In this exclusive excerpt from an interview with Lemaire in b magazine given prior to the announcement of his appointment, BoF gets to know the new man at one of France’s [...]

The Creative Archives | Aligning New Talent With Tradition

June 2nd, 2010 by admin


FLORENCE, Italy — In the shadow of luxury giants like Gucci and Louis Vuitton, a Florence-based business called The Creative Archives has been quietly offering emerging designers from the UK a rare chance to see their work produced by authentic traditional craftsmen, whose skills are increasingly under threat in a machine-made luxury world.
The idea is [...]

The Rise of Smart Fashion

May 19th, 2010 by admin


NEW YORK, United States — At the Met Ball held earlier this month in New York, singer and songwriter Katy Perry walked the red carpet in a gown made from silk chiffon and over 3000 glowing LEDs that changed colour from blue to pink to yellow to green. Created by London-based firm CuteCircuit, Perry’s gown [...]

Luxury Lab | Generation Next: Understanding Tomorrow’s Affluent Consumer

May 17th, 2010 by admin


NEW YORK, United States — With speakers including teenage blogging sensation, Tavi Gevinson and Teen Vogue publisher Laura McEwen, last Friday’s “Generation Next Forum,” organized by New York-based thinktank LuxuryLab, examined the unique characteristics and growing influence of a young generation of consumers that’s set to impact the luxury goods industry like no other generation [...]

Tavi talks at Luxury Lab Generation Next Forum, 14 May 2010

May 6th, 2010 by admin


NEW YORK, United States — As the Luxury Industry prepares to welcome Generation Y — the largest generation of new consumers since the Baby Boomers — Luxury Lab has just added one Tavi Gevinson to its speaker list for the upcoming Generation Next Forum.
I last heard Tavi speak at the Independent Fashion Bloggers Evolving Influence [...]

BoF Exclusive | A Sneak Peek Inside INDUSTRIE Magazine

May 5th, 2010 by admin


LONDON, United Kingdom — So intrigued were fashion industry followers when INDUSTRIE magazine’s first cover, featuring Anna Wintour, was leaked last week that the Internet was ablaze with rampant speculation about what this magazine about the “culture of fashion” might be like.
Over at fashion website Styleite, they were “waiting with bated breath” to [...]

Fashion Pioneers | Jefferson Hack on Fashion Media in The Era of Digital Beauty

May 4th, 2010 by admin


LONDON, United Kingdom — Last Thursday evening, BoF editor-in-chief Imran Amed sat down with Jefferson Hack, founder and editorial director of Dazed Group — independent publishers of Dazed & Confused, Dazed Digital, AnOther Magazine and AnOther Man — to discuss the future of fashion media amidst an industry landscape that’s being radically reshaped by the [...]

LIVESTREAM | Fashion Pioneers with Jefferson Hack at 7pm London time today

April 29th, 2010 by admin


LONDON, United Kingdom — Appealing to a new generation of curious viewers, FASHION PIONEERS features innovators at the heart of the ever evolving, always fascinating fashion industry and gives the audience a rare opportunity to understand fashion from a behind-the-scenes, professional point of view.
Join Imran Amed, founder and editor of The Business of Fashion, as [...]

Learning from Puma’s Reduced Environmental Paw Print

April 21st, 2010 by admin


LONDON, United Kingdom — When global sport and lifestyle company Puma decided to redesign its trademark shoe box, it turned to Yves Béhar, industrial designer and founder of fuseproject, a San Francisco-based design and branding firm behind the hundred-dollar Xo laptop and Jawbone headset
After 21 months, an evaluation of 40 prototypes, and visits to distribution [...]

Fashion 2.0 | LuxuryLab’s Generation Next Forum

April 19th, 2010 by admin


NEW YORK, United States — Catching a rare bit of television last week in between updates on the Icelandic volcano and the first ever televised British Election debate, I stumbled upon an episode of Electric Dreams on the BBC, which takes an average British family from 2010 right back to the 1970’s, stripping away every [...]

10 days until FASHION PIONEERS interview with Jefferson Hack, 29 April 2010

April 18th, 2010 by admin


LONDON, United Kingdom — There are only 10 days until The Business of Fashion’s first FASHION PIONEERS interview with Jefferson Hack, Editorial Director of Dazed Group, at London’s Sanderson Hotel, and tickets for the live interview event have been snapped up at a rapid clip.
Already, fifty percent of the seats are gone. So, for those [...]

How Hotspotting Technology Could Connect Fashion Videos to Commerce

April 16th, 2010 by admin


NEW YORK, United States — “Moving image is the future of fashion communication.” It’s a mantra we’ve been hearing from influencers across the industry. Indeed, the number of unique viewers of online video has increased 10.5 percent year-over-year, according to The Nielsen Company, from 127.6 million unique viewers in February 2009 to 141 million in [...]

Fashion Pioneers | Jefferson Hack, London

April 9th, 2010 by admin


LONDON, United Kingdom — The Business of Fashion is pleased to announce the launch of FASHION PIONEERS, a series of live interview events with the industry’s most interesting operators, set amidst a fashion landscape that’s being radically reshaped by the forces of digital revolution and rapid globalisation in a post-recessionary economy.

I am delighted to [...]

BoF Exclusive | UK fashion start-up Fabricly secures seed funding from Y Combinator

March 30th, 2010 by admin


LONDON, United Kingdom — Despite the well-documented technological advancements in the consumer-facing elements of the fashion value chain — marketing, PR and retail — there are still huge opportunities for optimising manufacturing and wholesale activities using technology, especially for smaller fashion companies which typically use Excel and other manual tools to stay on top of [...]

Fashion 2.0 | Organizing for Digital and Social Media

March 28th, 2010 by admin


NEW YORK, United States — Last Friday, BoF attended “Organizing for Digital and Social Media: Metrics, Structure, Culture,” an event with a long name that turned out to be refreshingly succinct. The half-day session at NYU’s Stern School of Business was hosted by Professor Scott Galloway’s thinktank, LuxuryLab, and attended by brands including Burberry, Gucci [...]

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