April 29th, 2010 by admin
LONDON, United Kingdom — Appealing to a new generation of curious viewers, FASHION PIONEERS features innovators at the heart of the ever evolving, always fascinating fashion industry and gives the audience a rare opportunity to understand fashion from a behind-the-scenes, professional point of view.
Join Imran Amed, founder and editor of The Business of Fashion, as [...]
April 21st, 2010 by admin
LONDON, United Kingdom — When global sport and lifestyle company Puma decided to redesign its trademark shoe box, it turned to Yves Béhar, industrial designer and founder of fuseproject, a San Francisco-based design and branding firm behind the hundred-dollar Xo laptop and Jawbone headset
After 21 months, an evaluation of 40 prototypes, and visits to distribution [...]
April 19th, 2010 by admin
NEW YORK, United States — Catching a rare bit of television last week in between updates on the Icelandic volcano and the first ever televised British Election debate, I stumbled upon an episode of Electric Dreams on the BBC, which takes an average British family from 2010 right back to the 1970’s, stripping away every [...]
April 18th, 2010 by admin
LONDON, United Kingdom — There are only 10 days until The Business of Fashion’s first FASHION PIONEERS interview with Jefferson Hack, Editorial Director of Dazed Group, at London’s Sanderson Hotel, and tickets for the live interview event have been snapped up at a rapid clip.
Already, fifty percent of the seats are gone. So, for those [...]
April 16th, 2010 by admin
NEW YORK, United States — “Moving image is the future of fashion communication.” It’s a mantra we’ve been hearing from influencers across the industry. Indeed, the number of unique viewers of online video has increased 10.5 percent year-over-year, according to The Nielsen Company, from 127.6 million unique viewers in February 2009 to 141 million in [...]
March 30th, 2010 by admin
LONDON, United Kingdom — Despite the well-documented technological advancements in the consumer-facing elements of the fashion value chain — marketing, PR and retail — there are still huge opportunities for optimising manufacturing and wholesale activities using technology, especially for smaller fashion companies which typically use Excel and other manual tools to stay on top of [...]
March 28th, 2010 by admin
NEW YORK, United States — Last Friday, BoF attended “Organizing for Digital and Social Media: Metrics, Structure, Culture,” an event with a long name that turned out to be refreshingly succinct. The half-day session at NYU’s Stern School of Business was hosted by Professor Scott Galloway’s thinktank, LuxuryLab, and attended by brands including Burberry, Gucci [...]