Guerlain has launched Homme L’Eau, a new flanker to 2008’s Guerlain Homme. The new scent for men is purportedly a “masterpiece of invigorating freshness”, and was developed by Guerlain house perfumer Thierry Wasser…
Lolita Lempicka has launched Lolita Lempicka Eau du Désir, a new fragrance for women:
A new story is joining Lolita’s collection of fairy tales…
Rapper Akon has launched a debut set of fragrances for men and women. The Konvict scents are named for his 2006 album Konvicted, and each is sold in in a set of “two handcuff bottles connected with a chain”.
Konvict Femme (shown above) ~ “Wouldn’t it be nice to be fresh, sexy AND inspired all day long…”
British spa and treatment brand Elemis is celebrating their 20th anniversary with a new fragrance, Elemis Eau de Parfum:
An exuberant, aromatic signature scent that exquistely combines the exciting notes that Elemis have gathered from across the globe for it distinctive therapies.
The initial euphoric burst of zesty elemi…
Stella McCartney has launched the 2010 version of Stella Sheer, a lighter, limited edition take on 2003’s Stella fragrance:
An exclusive scent infused with the sheer beauty of organic rose. Each year, Stella McCartney reinvents…
Giorgio Armani will launch Acqua di Gioia, a new fragrance for women, in June:
Water as a source of joy and pleasure.
A joyful thrill…
Victoria’s Secret has launched Chiffon Peony Freesia, a new addition to the Parfums Intimes range (see also: Satin Rose de Mai, Silk Mandarin Santal, Cashmere Vanilla Jasmine, Lace Orange Flower and Velvet Amber Blackberry)…
Ralph Lauren has launched Summer Romance, a new limited edition flanker to 1998’s Romance fragrance for women:
This summer, escape to a romantic destination…
Issey Miyake will launch A Scent by Issey Miyake Eau de Parfum Florale, a variation on last year’s A Scent by Issey Miyake, in April.
The new fragrance is reportedly still green, but with a more feminine character…
Mexx has launched XX by Mexx Lovesome and XX by Mexx Mysterious, new flankers to 2008’s XX by Mex Nice and XX by Mex Wild duo.
XX by Mexx Lovesome ~ a romantic fresh floral…
Bath & Body Works has launched Orange Sapphire, a new addition to their Signature Collection:
Master perfumers have layered exotic blood orange with tantalizing notes of white jasmine, golden honey…
Royal Apothic, a brand best known for their home fragrances, has launched Extracts, a collection of single note personal fragrances meant to be worn alone or layered. Five the scents are now available at Anthropologie…
Clean has launched Outdoor Shower Fresh, a new limited edition fragrance:
Fresh, green, dewy, and exhilarating this floral scent…
Jacomo has launched four new fragrances, including a trilogy for women called Art Collection, and a new scent for men, Jacomo de Jacomo Deep Blue.
The Art Collection is styled as “an intimate conversation between fragrance and artist”, in which well-known artists were invited to illustrate the outer packaging…
Burberry will launch the 2010 versions of Burberry Summer in April.
Burberry Summer For Men 2010 (shown) ~ A woody aquatic citrus with notes of yuzu leaves, mandarin, mint, juniper berry, thyme…
Tous has launched Tous Man Sport, “the perfect accessory for the man who lives his moment.” The new fragrance is a flanker to 2004’s Tous Man.
In the top notes an original touch of CEDRAT NP stands out together with a sparkling cocktail of transparent freshness…
Avon’s Mark brand has launched Citrus Bloom:
Like a perfect spring day, drenched in sunshine and totally alive with possibilities! Notes of green mango…
Jo Wood Organics has launched two new Ecocert-certified natural fragrances, Tula and Langa:
Tula (shown above) ~ “A big white floral fragrance…”
Undercover, the “cult label” of designer Jun Takahashi, has launched a debut duo of fragrances with Comme des Garçons:
Holygrace (shown above) ~ “a perfume of elegance, soap freshness…”
Grès has launched Caline Exotic Moments, a limited edition flanker to 2005’s Caline:
Caline Exotic Moments lets you revisit a sunset…
Italian niche line il Profumo has launched Nuda, a new woody-fruity-musky fragrance for women:
The inspiration comes from the scent that only Woman skin can exhale in its state of ecstasy…
Thierry Mugler has launched three new limited edition summer fragrances: Alien Sunessence Edition Saphir Soleil, Angel Sunessence Edition Bleu Lagon and A*Men Sunessence Edition Orage d’Eté…
Italian denim brand Replay will follow last year’s Replay Your Fragrance! duo with a new duo under the name Replay Refresh, due to launch in May. As with the originals, the new scents feature technology that allows the wearer to reactivate the fragrance with a drop of water…
Etat Libre d’Orange will launch their second celebrity fragrance this March. Tilda Swinton Like This follows 2007’s Rossy de Palma Eau de Protection…
Demeter has launched Frozen Pond, a new fragrance inspired by the 2010 Winter Olympics:
Remember that winter’s day when you first went down to the local pond, hoping it froze overnight so you could skate…