Fragrances Boutique

Burberry profit tops forecast, steps up expansion (Reuters)
“Luxury goods group Burberry beat forecasts with a 23 percent rise in annual profit, boosted by sales of coats and leather goods, and said it was stepping up its expansion despite a tough economic backdrop.”
Louis Vuitton lands in London (Guardian)
“Welcome to the new Bond Street palace of Louis [...]

Can Shopping be Fun Again? (WSJ)
“Hoping to lure customers with bar offerings, movie screenings and even rock concerts, retailers are giving a new meaning to one-stop shopping.”
Why Long-Form Ads Are the Wave of the Future (Advertising Age)
“Since Lady Gaga’s …”Telephone” made its debut a few weeks back, it’s garnered 28 million views on YouTube, been [...]

More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.

From Cacharel, the “Jellies” collection: 20 ml atomizers of Noa, Anais Anais, Scarlett, Amor Amor y Amor Amor Tentation…

Yesterday was a pretty interesting and confusing day. First, there was the Celine show, where Phoebe Philo’s slim, terse coats with high necks and off-center buttons caught my attention.

SJP NYC is the latest release from Sarah Jessica Parker. It’s a tie-in with her upcoming movie, Sex and the City 2, and is meant to be a reflection on the fictional character Carrie Bradshaw as opposed to a reflection on Sarah Jessica Parker herself. Which works out very well for Coty, apparently, since they’ve found that Sarah Jessica Parker is not always an easy sell:

In the case of actress Sara Jessica Parker, Coty has had varied experiences. Lovely, which was easily relatable to Parker’s television persona, was a success. Covet, meanwhile, which tapped into a different side of the celebrity, proved a bigger challenge. [Catherine] Walsh explained that Coty’s next launch with Parker, SJP NYC, again focuses on the personality that the consumer wants.¹

And the personality that the consumer wants, apparently, smells like strawberry. I suppose I should stop here and admit that I was never a fan of Sex and the City, although I did sit through several episodes at the urging of friends who found the show mesmerizing…

Behind the scenes at the photo shoot for Sarah Jessica Parker’s SJP NYC. No sound, which makes it rather dull unless you really like looking at pictures of a) shoes, b) dresses and c) Sarah Jessica Parker.

Sarah Jessica Parker partners with Halston (Times)
“Sarah Jessica Parker and Halston may be banking on fashion sequels: The storied designer label reportedly has hired the “Sex and the City” star in a creative role for its newly announced Halston Heritage collection.”
Burberry beats forecasts as luxury goods come back into fashion (Guardian)
“Recession or no recession, it [...]

It has taken me three years to decide on the scent because I really like B.O. and I think it’s sexy. I wanted to figure out a way to make it palatable to everybody.

— Sarah Jessica Parker, quoted in PARKER WORKING ON TOP SECRET B.O. FRAGRANCE at Contact Music.

Sarah Jessica Parker’s next fragrance, due to launch in February, will be SJP NYC. The scent, a fruity floral, is meant to tie in with Parker’s upcoming Sex and the City movie (due out in May), and to reflect the character she plays, Carrie Bradshaw.

SJP NYC was developed by perfumer Honorine Blanc…