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The sexiest citrus ever

A quick promo for Bath & Body Works new Orange Sapphire fragrance.

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Never let you forget you’re a man

By request, the 70s commercial for Enjoli by Charles of the Ritz — the 8 hour perfume for the 24 hour woman. Poor video quality.

If need be, you might want to check out Fighting an earworm makes it worse: study at ABC News.

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Let’s stay awake and listen to the dark

A new ad for Azzaro Chrome and Azzaro Chrome Sport. The song is Birds by Emilíana Torrini.

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From wax to certain flowers

Balenciaga’s Nicolas Ghesquière talks about the new Balenciaga Paris fragrance. In French with English subtitles.

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Don’t give her perfume…

A (vintage) ad for Jean Naté.

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Charming and very fresh

A “making of” for the print ad for Tous Man Sport. The model is David Miller.

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New York in pink

Behind the scenes at the photo shoot for Sarah Jessica Parker’s SJP NYC. No sound, which makes it rather dull unless you really like looking at pictures of a) shoes, b) dresses and c) Sarah Jessica Parker.

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Three by Bruno Aveillan

Three perfume commercials from director Bruno Aveillan. First, Guerlain Mahora. Below the jump, Lanvin Oxygene and Eau de Rochas.

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You know she just don’t care

A promo for the new Burberry Sport fragrance.

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The men really like the smell of this

This video from the World Wildlife Federation shows Himba women in Namibia harvesting omumbiri1 and making perfume. About 4 minutes long. You can read more about this project at The Nature Conservancy.

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Sephora in the metro

A Sephora “pocket store” (it’s really a vending machine) selling CK One in the Paris metro. In French, but there’s not enough dialogue for it matter. (found via madame.lefigaro.fr)

The music is The Soundtrack of Our Summer by The League.

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As perfume prices continue to rise…

A promo for niche line Juliette Has A Gun.

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The man your man could smell like

Props to the ad agency that came up with this, and props to Joe for sending me a link. And yes, Old Spice is great stuff.

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The challenge is for it not to get too hot

Beyoncé in the “making of” for the Beyoncé Heat commercial (you can see a 30 second version here, and a 1 minute version here).

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Mandom!

Huge thanks to Changeling for the link to what must be the most spectacular perfume commercial ever made. Ladies and gentlemen, I present to you Charles Bronson for Mandom.

You can read more about this ad campaign at Cinema Retro, and a quick search at Youtube will turn up additional Bronson/Mandom commercials.

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Do you love me

Model Lara Stone for the new Versace Versus fragrance.

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Fashion 2.0 | Suzy Menkes on the Growing Influence of Fashion Blogs

BERLIN, Germany — A big thank you to PREMIUM and Mary Scherpe of Stil in Berlin for inviting me to join an esteemed panel of German fashion experts Christoph Amend of Zeit Magazin, Marcus Luft of Gala and  Too Posh to Push, and Sven Schoene of PR Agency K-MB to discuss the future of fashion media on the first day of Berlin Fashion Week.

The panel began with the esteemed Suzy Menkes, who wasn’t able to participate in person, but declared via video: “The world changed when fashion instead of being a monologue, became a conversation. And that’s never going to stop.”

Suzy, of course, was amongst the first of the mainstream fashion editors to reach out to bloggers and engage them as professionals. “A good blogger,” she says, “can really take all sorts of elements and use them both in words and pictures and make a strong statement.”

She’s “tremendously in favour of anything that is new and fresh in fashion,” but the one thing that concerns her is that “some bloggers believe, in their innocence, that they are completely independent in what they say.” In between the lines, Suzy advises bloggers to be wary of the increasing pressure they receive from brands to evangelise brands and products.

The video also features Julia and Jessie from Les Mads, Jennine from The Coveted and Yvan from The Facehunter, each of whom provide their own perspectives on how quickly the fashion blogosphere is rising in influence and prevalence.

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The Breakfast at Tiffany’s syndrome

Perfumer Francis Kurkdjian talks about his new line, Maison Francis Kurkdjian.

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Small steps to make a difference

A promo for the upcoming DKNY Pure fragrance.

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The new seduction

Model Leticia Birkheuer for Christian Dior’s Pure Poison. Jean-Baptiste Mondino, 2004.

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Life is sweet

A promo for the new DKNY Delicious Candy Apple fragrances.

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Step into the limelight

A video spot for the new Kim Kardashian perfume.

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Women get bored easily

An ad for Lynx Twist.

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Dream of the eternal woman

An ad for Givenchy Organza, which launched in 1996 (the title comes from the company’s description of the fragrance). I think the model is Yasmeen Ghauri.

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I wish you Stella

A new advert for Stella McCartney’s Stella and Stella Nude perfumes, featuring the voice of Chrissie Hynde of The Pretenders. Below the jump, a “behind the scenes”, again with Chrissie Hynde.

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